What to Expect
Just bring your fabulous self, and I’ll take care of the rest.
A handful of things you can stop worrying about....
I'll never look like those celebrities and models in the magazine. (Actually, you can. And you will.)
I’ve got nothing to wear. (That’s why I’ve got professional styling tips to guide you and a Stylist on staff if you want a little extra help, every step of the way.)
I can’t do this. (Big breath. I’ll show you exactly how—hand-holding included.)
A simple questionnaire will get your photography session strategy started. Then, together, we will have a visual branding strategy session to further define who your clients are, who you/your brand are/is, and what kind of brand statement you want to make.
Next, I’ll help you pull together the “look” you’re going for with custom brand styling—everything from wardrobe to location to props. You’ll also receive a photo session prep package that tells you everything you need to know before your session. And because I’m such a hands-on gal, I’ll review outfit choices with you (even if you want to text me photos from the dressing room) and be available for unlimited support by email right up to the day of your photo session! Or you can add-on a professional stylist to make sure you feel your most confident!
Karri says:
“No two photo sessions look quite the same because I design everything based on who you are and your ideal clients are.”
How Do We Plan A Session?
You may be wondering where do you really need images to tell your brand's story. Using my marketing expertise, I will make recommendations on brand styling, props and wardrobe that will most serve your marketing efforts. Business photography should serve your business, and as a brand photographer, I work to make sure you’ve got a strategy to work with. I use my marketing expertise to make recommendations on brand styling, props and wardrobe that will most serve your marketing efforts. Business photography should serve your business, and as a brand photographer, I work to make sure you’ve got a strategy to work with.
Karri says:
“If you’re just getting started and have no idea how to use the pictures or what pictures you need, I’ve got you.”
What Would We Photograph?
Based on your questionnaire answers and our strategy session, we will get a clear vision of your story to ensure that all of your personal brand photography works for you in a way that resonates with your future clients. Of course, if it’s capturing your products or service, tools of the trade, meetings, workshops, your family, I want to ensure that it fits within your strategy each time.
You’ll receive months worth of magazine-worthy images full of your company’s stories. Your portraits should feature details including props that help to breathe life into your business and website.
We will plan each image with your dream clients in mind which will in turn make your session a success!
If you’re just getting started and have no idea how to use the pictures or what pictures you need, I’ve got you. You will receive a variety of images that may come up in the future as well as just capturing images of you looking like the expert in your industry.
Your images are a way for you to show anything from your personal style, your morning routine, the process you go through with each client, and an opportunity to show that you’re an authority on your business. Your photographs not only change the look, but the entire experience your clients have when landing on your website. It can be such a powerful tool to position business owners and entrepreneurs.
Commercial Use Of The Pictures
Once you order images, you are the owner of a “commercial use” release. I differ from other photographers and photography services. I don’t request “use credit” for your branding photo session unless the image is published outside of your assets. The goal is to create conversions for small business owners, not me. After you order your favorites, I allow you to edit, add light, color, text, or filters to match your branding and marketing. The only restriction is that you cannot give the images or sell them to other businesses. My business owners can use the images they receive on book covers, billboards, on buildings, press releases, on their business page, and other possible mediums.
Karri says:
“My business owners can use the images they receive on book covers, billboards, on buildings, press releases, on their business page, and other possible mediums.”
Karri says:
“My goal is to make finding the right assets simple and powerful so that people remember you and your business.”
So, What Is A Branding Session Like?
First Off, It’s Way More Fun Than Most People Think
On the day of the photo session, I’ll coach you with posing, and show you exactly what to do in your images. I’m a very hands-on photographer and believe in the power of helping you pose. In our consultation before the photo session, we will choose the perfect location, talk props, brand style, outfits, jewelry, makeup, hairstyles, and even fingernail polish so you arrive fully prepared for your pictures and don’t have to search on your own. To have additional expertise, you may opt to add on my professional Stylist who will add another layer of design for your session.
After our session together, I take what I know about how you’re marketing your business to help you choose the photographs that are going to position you as a leader in your field, help you connect with dedicated dream customers, and set you up for exponential growth. We are using photography as a marketing tool to connect you with people and save you time. You only get one chance to create that first impression online so let’s make sure it’s a good one.
Business owners can also use their images to build relationships and create impact through story. Content marketing is simple when you receive the images you need. My goal is to make finding the right assets simple and powerful so that people remember you and your business.
What’s included in a Personal Brand Photography photo session?
My job is to make sure you have a photo session experience that makes you feel really good – beautiful/handsome, confident, and present in your body – so I can capture that emotion on camera and deliver great photos that convey the feeling and story of your brand.
All sessions are half or full day experiences shot on location.
The point is for this to be a custom-tailored experience, designed with one goal: get you comfortable, relaxed and being yourself in front of my camera, so I can capture what makes you unique. (If you don’t like having your picture taken, that’s okay. Many of my clients have told me that their photo session experience with me was the first time they ever felt like themselves in front of the camera. I’ve got your back!)
The Personal Brand Photography experience includes:
Questionnaire and an hour long planning call with Karri to style the story of your brand and plan your photo session experience
Editorial plan to capture 2 to 6 “stories” at your session – each with a unique location and look
Wardrobe advice, direction, and support. A professional stylist option can also be added with a trusted local stylist.
White glove, no fuss logistics – I handle your schedule, props list, and even eats for your session (you don’t lift a finger!) depending on your session needs.
Pro hair and makeup artist for the day as an add-on option.
Deceptively casual direction to look and feel your best in front of the camera
Library of color-perfected ready-to-use images for your website, social media and PR within 2 weeks of your session – plus select your 5 favorite “big money shots” for me to optimize on Photoshop